Sportway and DMC Production proudly announce their groundbreaking achievement as the
first companies to utilize Studio Automated’s AI technology for controlling professional PTZ
cameras in a multi-camera production of all twelve venues of the Synerglace Ligue Magnus,
the premier ice hockey league in France. This innovative approach marks a significant
milestone in sports broadcasting, combining cutting-edge AI capabilities with unmatched
production quality.

Managed from DMC’s state-of-the-art production center in Stockholm, the deployment of AI
technology allows for seamless, high-definition coverage of every game, enhancing the
viewer experience with dynamic and precise camera work. The Studio Automated AI system
ensures that each moment of action is captured with professional finesse, offering fans an
immersive and engaging viewing experience.

In addition to this technological advancement, DMC Production and Sportway have
partnered with PlaySight to integrate a VAR (Video Assistant Referee) light solution. This
collaboration ensures enhanced accuracy and fairness in officiating, provides real-time
review capabilities, and supports referees in making critical decisions.

“We are thrilled to pioneer the use of AI in sports broadcasting for the Synerglace Ligue
Magnus. Our goal is to elevate the broadcast quality of French ice hockey and provide fans
with the best possible viewing experience. With AI-driven PTZ camera control, we are setting
a new standard in sports broadcasting,” said Johan Hedblom, Managing Director of DMC
Production, Sweden.

Sportway Media Group’s CEO, Daniel Franck added, “This collaboration marks a significant
milestone in our efforts to enhance the production quality of top-level sports events. By
integrating AI technology into a broadcast-quality production, we are not only improving the
broadcast for fans but also streamlining operations for our production teams.”

“Working with DMC Production and Sportway to implement our AI technology in the fast-
paced environment of ice hockey is truly exciting,” said Paul Valk, Founder and Director of
Studio Automated. “We are confident that our AI-driven PTZ camera controller will
significantly enhance the production value of Synerglace Ligue Magnus games.”
The Fédération Française de Hockey sur Glace (FFHG) supports this initiative, recognizing
the potential of AI technology to transform the way ice hockey is presented to audiences.
This partnership underscores FFHG’s commitment to innovation and excellence in promoting
the sport.

This initiative sets a new standard for sports broadcasting, showcasing the potential of AI
technology to transform how live sports are produced and consumed. Thanks to DMC
Production’s and Sportway’s visionary approach and technological prowess, fans can look
forward to a season of unparalleled coverage.

About Sportway:

Sportway is a premier sports technology company committed to revolutionizing the sports broadcasting industry. By leveraging cutting-edge technology, Sportway aims to provide top-notch production quality and immersive viewing experiences for sports enthusiasts.

About DMC Production:

DMC Production is a leading innovator in the media production industry, specializing in high-quality sports broadcasting. With a focus on leveraging advanced technologies, DMC Production delivers exceptional content and viewing experiences for audiences around the globe.

About Studio Automated:

Backed by over 40 years of research, Studio Automated’s world class AI enables partners to automatically capture live match footage in 15 different sports. Based in Amsterdam, Studio Automated strives to make strive to make every sport match available for everyone, anytime, anywhere.