Skip to content


about studio automated

We are a  global company – headquartered in Amsterdam, the Netherlands – our technology is based on more than 50  years of Research and Development. Focussing on  the automated extraction of relevant content out of video. We combine video analytics with data science  and network technology, to bring our products on the cutting edge of computer vision technology. Together with our partners, we manage and deliver more than 50.000 live events around the world each year. Among our science network, DARPA award winning Phd’s are dedicated involved to bring the most innovative and leading front-end algorithms to our company. These algorithms are productised for our customers in the most efficient way.

We are focused on bringing our leading-edge software and services  to organizations everywhere in the world. Our easy to integrate and scalable software for live and on-demand events will benefit several industries like Sport & Media, Safety& Security, Health,  Education, Mobility and Logistics.

Introduction to Sport & Media

Meet the founders


Paul van den Haak


Responsible for technology development, finance and the operational day-to-day management of studio automated. He is an experienced technical, operational and change manager with a background in the Datascience and Computer Vision industry. Founded a TNO spin off company named Prime Data in 2012. Selected for the Leadership Development Program at TNO (the Netherlands Organisation for Applied Scientific Research) and followed extensive tracks on forecasting, HR, operational excellence, finance and management courses. As a Sr. Project Manager & dep Research Manager, he managed a highly skilled team of over 40 PhD and MSc level computer vision scientists. In the role of Program Manager he has managed numerous projects in the area of National Security.


Paul Valk


Responsible for the strategic course and the commercial operations of studio automated. He has more than 20 years of experience in complex sales and business development processes within several verticals in the Public and Private Sector. In 2003 he created the first 3G Streaming Video Solution in the World with a highly skilled R&D team. Specialized in mobile video applications, managed services and big data sensor software applications. In 2011 joined a startup for mobile security software, named Track & Protect. Passionate about setting up innovative business with talented and motivated people, create enthusiasm and entrepreneurship.

Request a demo

Talk to our friendly customer associates.