Studio Automated builds proprietary AI that automates the production of live sports, from grassroots pitches to the biggest competitions in the world.
We are an AI company built on industry-first technology. Our software directs cameras, follows the play and produces broadcast-ready coverage automatically, bringing world-class production to every match, not just the elite few. What began as a bold idea has grown into proven technology that now holds its own at the highest level of the sport. Today Studio Automated is part of the Sportway Media Group, and Broadcast Solutions, giving us the scale and reach to serve broadcasters, rights holders and clubs across the world.
Our technology does what others consider impossible. Built on proprietary AI, it automates live sports production end to end, with a quality that speaks for itself.
From local clubs to international competitions, our AI makes world-class production available to every game, wherever and however it is played.
Studio Automated grew out of more than fifty years of AI research at TNO, one of Europe's leading applied-science institutes. Deep expertise is in our DNA.
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It started in 2019 with a simple observation on the sidelines of a local football match. Huge numbers of games are played every day, yet only the top leagues of the most popular sports ever reach a screen. The question was obvious: wouldn’t it be great to automatically produce broadcast-quality video of any match, professional or not?
The technical foundation was there, built on more than fifty years of AI research at TNO. With the first customers eager to put the software to work, Studio Automated launched in 2020 and has been growing ever since. What began as an idea on the sidelines is now redefining how sport is captured, produced and experienced, everywhere it is played.
